Stomatol is a brand of toothpaste first sold in Sweden at the beginning of the 20th century. It was particularly notable as having been one of the first Swedish brands to recognise and to use the power of mass media. The brand was originally made by the soap manufacturer Grumme & Son, acquired 1985 by pharmaceutical company Cederroth AB. The company made extensive use of press, film and signs, both enamel and neon.
