Start-rite is a brand of children's shoes. The shoemaker, purportedly Britain's oldest and one of the first manufacturers in Norfolk, was established in 1792 in Norwich, England, by James Smith. His grandson, James Southall, gave the firm its current name; it rose in prominence during the 20th century thanks in part to an iconic poster, reading Children's shoes have far to go, which was displayed on the London Underground for 20 years from 1947. Controversy exists around the origins of the image in this poster. It has been attributed to artists Andy Wood, William Grimmond, Joe Wilkinson of Stanley Studios, Susan Pearce, Nancy Gardner and to the company's own advertising agent.
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