Samsung Group (Korean: 삼성; Hanja: 三星; RR: samseong stylised as SΛMSUNG) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Digital City, Suwon, South Korea. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). As of 2024, Samsung has the world's fifth-highest brand value.
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