The Motorcycle Action Group (MAG) is a motorcycle riders' rights group in the United Kingdom. MAG was founded in 1973 to protest about the newly introduced motorcycle helmet law, but over the years it has expanded its remit into many aspects of motorcycle operation in the UK. MAG currently says that it "campaigns to protect and promote motorcycling and the interests and rights of all riders, from learner to advanced. We celebrate biking and the freedoms and independence it provides, through our support of parties and rallies, sport and competition, touring and travel".
