Downtown Milwaukee is the central business district of Milwaukee, Wisconsin. The economic and symbolic center of the city and the Milwaukee metropolitan area, it is Milwaukee's oldest district and home to many of region's cultural, financial educational and historical landmarks including Milwaukee City Hall, Fiserv Forum and the Milwaukee Art Museum. The city's modern history began in Downtown Milwaukee in 1795 when fur trader Jacques Vieau (1757–1852) built a post along a bluff on the east side, overlooking the Milwaukee and Menomonee rivers.