The Imperial Rule Assistance Association (Japanese: 大政翼贊會/大政翼賛会, Hepburn: Taisei Yokusankai), or Imperial Aid Association, was the Empire of Japan's ruling political organization during much of the Second Sino-Japanese War and World War II. It was created by Prime Minister Fumimaro Konoe on 12 October 1940, to promote the goals of his Shintaisei ("New Order") movement. It evolved into a "statist" ruling political party which aimed at removing sectionalism and factionalism from politics and economics in the Empire of Japan, creating a totalitarian one-party state in order to maximize the efficiency of Japan's total war effort against China and later the Allies. When the organization was launched officially, Konoe was hailed as a "political savior" of a nation in chaos; however, internal divisions soon appeared.