Ugly Betty is an American comedy-drama television series developed by Silvio Horta, which was originally broadcast on ABC between 2006 and 2010. It revolves around the character Betty Suarez, who despite her lack of style, lands a job at a prestigious fashion magazine. The series is based on Fernando Gaitán's Colombian telenovela Yo soy Betty, la fea, which has had many other international adaptations. It was produced by Silent H, Ventanarosa, and Reveille Productions partnered with ABC Studios, with Salma Hayek, Silvio Horta, Ben Silverman, Jose Tamez, and Joel Fields serving as executive producers. The pilot was filmed in New York; seasons one and two were filmed in Los Angeles and seasons three and four were filmed in New York City.