The WB Television Network (commonly shortened to The WB and short for Warner Bros.) was an American television network first launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. Entertainment division of Time Warner and the Tribune Broadcasting subsidiary of the Tribune Company, with the former acting as controlling partner. The network principally aired programs targeting teenagers and young adults between the ages of 13 and 34, with the exception of its weekday daytime and Saturday morning program block, Kids' WB, which was geared toward children ages 7 to 12. The common metonym of the network called "The Frog", referring to a former mascot Michigan J. Frog.
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