The SpongeBob SquarePants Movie is a 2004 American live-action animated adventure comedy film based on the Nickelodeon animated television series SpongeBob SquarePants. The film was co-written, directed, and produced by series creator Stephen Hillenburg, with live-action sequences directed by Mark Osborne. It features the series' cast of Tom Kenny, Bill Fagerbakke, Clancy Brown, Rodger Bumpass and Mr. Lawrence, and also has new actors which include Alec Baldwin, David Hasselhoff (as himself), Scarlett Johansson and Jeffrey Tambor. It is the first film in the SpongeBob SquarePants film series. In this film, Plankton devises a plan to discredit his business nemesis Mr. Krabs, steal the Krabby Patty secret formula and take over the world by stealing King Neptune's crown and framing Mr. Krabs for the crime. SpongeBob and Patrick team up to retrieve the crown from Shell City to save Mr. Krabs from Neptune's wrath and the oceanic world from Plankton's rule.