Kasseem Dean (born September 13, 1978), known professionally as Swizz Beatz, is an American hip hop recording artist, DJ, record producer, art collector, and entrepreneur from New York City. Born and raised in The Bronx, Dean began his musical career as a disc jockey (DJ). At the age of 16, he gained recognition in the hip hop industry through his friendship and work with East Coast rapperDMX and his family's Ruff Ryders Entertainment record label. Dean later found a protégé in Philadelphia-based rapper Cassidy, whose success helped the launch of his own label imprint, Full Surface Records in 1999. He went on to sign multiple artists to the label, including Eve, Mashonda, and Bone Thugs-n-Harmony. Dean also released two albums under the label; the first was a compilation, titled Swizz Beatz Presents G.H.E.T.T.O. Stories, released in 2002, and later his debut studio album, One Man Band Man in 2007. In November 2018, Dean released his second studio album, Poison, featuring collaborations with multiple hip hop artists.