Steve Rifkind is an American music entrepreneur. He is the founder and chairman of Loud Records and of SRC Records. He is associated with artists such as Wu Tang Clan, Mobb Deep, Akon, David Banner, Asher Roth, Joell Ortiz and Big Pun. Rifkind has also launched marketing campaigns for companies like T-Mobile, Adidas, SanDisk, Nike, Pepsi, Levi Jeans, and Starter. According to XXL magazine, he is "responsible for breaking in some of hip-hop's biggest artists in his 25 years in the business".