As Creative Director of the Urban Retreat Group, and The Urban Retreat Beautique - Reena manages essential brand relationships, ensuring they are feeling fresh and innovate year on year , and works closely with the design team to develop all in store graphics and visual merchandising. With a keen eye for detail and a rather sickening Louboutin collection – Reena is one seriously savvy and super stylish sister. As the daughter of makeup artist Ruby Hammer, and Urban Retreat CEO George – Reena has been completely immersed in beauty from the year dot and we can’t think of a person better placed to keep us all looking fabulous at the forefront of the beauty industry.
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