The George Foster Peabody Awards (Peabody Awards) recognize distinguished and meritorious public service by radio and television stations, networks, producing organizations and individuals. In 1939, the National Association of Broadcasters formed a committee to recognize outstanding achievement in radio broadcasting. Committee member Lambdin Kay, manager of WSB Radio in Atlanta, thought the award would be more credible if it were academically sanctioned and independently administered. He approached John E. Drewry of the University of Georgia’s Henry W. Grady School of Journalism, who enthusiastically endorsed the idea. The Peabody Award was established in 1940 with the school, now the Grady College of Journalism and Mass Communication, as its permanent home.