Myx (, stylized as MYX or myx) is a Philippine pay TV channel based in Quezon City. The channel is targeted to youth audiences with music video as its primary content. It was introduced on free-to air television through the now-defunct television network Studio 23 in 2000. Some of the programs of Myx was shown on Studio 23 during early morning, afternoon and late evening blocks. In 2002, Myx was launched as a stand-alone 24-hour music channel on cable. On February 28, 2007, an American counterpart was created to cater the Asian-American community in United States. Myx is notable for showing the lyrics as the music video plays which was adapted from video karaoke, a popular pastime in Asia. Since 2006, Myx has given the annual Myx Music Awards to the most influential personalities in the Philippine music industry.