Rumsey draws inspiration from icons like former model Samantha Fox, Pamela Anderson and Paula Abdul (who wanted hair tips from her when they met), as well as the aesthetics of popular metal bands.
Most times, she does her own hair at home and it's taken her a few failed attempts and much practice to perfect her DIY vintage look.
She uses a collection of authentic old-school tools like crimpers, benders and a 40-year-old Conair hair dryer, many of which she sources from the estate sales and thrift stores.
She has worked with some of her favorite bands to create promotional videos.
Despite being bullied for her unique style, Jordan persevered and gained widespread acceptance, except from social media trolls.
Jordan's videos, often showcasing her exploring dead malls with vintage architecture, have garnered millions of views.
Jordan has been able to pay for her college tuition through her social media earnings by staying true to her 1980s passion.
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