G.I. Joe: The Rise of Cobra is a 2009 American military science fiction action film based on the toy franchise created by Hasbro, with particular inspiration from the comic book series and toy line G.I. Joe: A Real American Hero. It is the first installment in the live-action G.I. Joe film series. The film was directed by Stephen Sommers. G.I. Joe features an ensemble cast based on the various characters of the franchise. The story follows two American soldiers, Duke and Ripcord, who join the G.I. Joe Team after being attacked by Military Armaments Research Syndicate (M.A.R.S.) troops.