Fashion journalism is a component of fashion media with a focus on writing and photojournalism. Fashion journalists essentially serve the same purpose as other journalists, but focus specifically on fashion trends and events. Strong contacts in the fashion industry, such as relationships with designers and stylists, are a must. In addition to having inside industry knowledge and a love for fashion, a fashion journalist will need a strong capacity for writing, reporting and narration. In the mass media age, a fashion writer should also be digitally adept and comfortable with modern technology. More and more, publication houses are choosing job candidates who have skills in creating web-based content. A fashion journalist may be employed by a publication or work on a freelance basis.