The College Area is a neighborhood of the Mid-City region of San Diego, California, United States. The College Area is dominated by San Diego State University (SDSU; once known as San Diego State College), after which the area is named. Several neighborhoods in the College Area were developed in the 1930s, with others becoming established in the post-war period. The College Area is bordered on the west by Kensington and Talmadge and on the east by the city of La Mesa. El Cajon Boulevard is a busy shopping district; additional retail is in development near SDSU.