The Launch is a six-part Canadian TV music television series which premiered on January 10, 2018. It features a new format where a group of unsigned upcoming musicians try to create a new original song mentored by a panel of internationally renowned artists. The programme is a partnership between Scott Borchetta the President and CEO of Big Machine Records Label Group and Paul Franklin, executive producer of MasterChef and The Biggest Loser of Eureka Productions. Insight Productions, producers of Canadian Idol and The Juno Awards, is the production company with John Brunton and Lindsay Cox as executive producers. The programme is broadcast on the Canadian CTV network.