by Charlotte Mceleny, added 31 hours ago
What does former Formula 1 driver David Coulthard have in common with modern marketers? A career in which data has completely changed the game.
As part of data business Quantcast’s talk at Cannes Lions this year, David Coulthard joined founder Konrad Feldman on stage to discuss how to leverage an industry that has been completely disrupted by an influx of data points.
There are definite parallels between marketing and Formula 1's journeys. Coulthard said that during his career, the amount of data collected within the Formula 1 cars had increased significantly.
"In the early days it was basic diagnostics for engine performance, any ...