Cher’s Ugg Campaign Causes 1,280% Spike in Demand for California Footwear Company
By Anna Tingley
Cher is living her best life in the new campaign for Ugg, which sees the music and fashion icon lounging in her gorgeous Malibu home while wearing the brand’s classic mini boot and coquette slippers.
Since the campaign’s launch yesterday, the footwear company has already seen an impressive 1,280% spike in demand for its popular winter boots and slippers. Cher is the first bold-faced name to star in the 2022 campaign called “Feel ___,” an ongoing series that will feature “icons, leaders of culture and champions of chan...