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Sindhi Cultural Day (Sindhi: سنڌي ثقافتي ڏينھن, Urdu: سندھی ثقافتی دن), also known as 'Aekta jo ddihaarro', is widely celebrated with traditional enthusiasm to spotlight the centuries-old rich culture of Sindh. The day is celebrated all over Sindh, and amongst the Sindhi diaspora around the world. Cultural day is the celebration, demonstration of culture of Sindh, Sindhis in Sindh and Sindhi diaspora all over the world celebrate this day to demonstrate the peaceful identity of Sindhi culture and acquire the attention of the world towards the rich heritage and culture of Sindh. On this jubilation people gather in all major cities of Sindh at Press Clubs, and other places and arrange various activities of literary (poetic) gatherings, Mach Katchehri (gathering in a place and sitting round in a circle and the fire on sticks in the center), musical concerts, seminars, lecture programs and rallies. It is also a symbol of the ancient Indus Valley Civilization.