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Puteri Indonesia 2010, the 15th Annual Puteri Indonesia beauty pageant, was held in Jakarta Convention Center, Jakarta, Indonesia on October 8, 2010. Thirty eight contestants from all 33 provinces of Indonesia competed for the title of Puteri Indonesia, one of the most prominent beauty pageant titles in the country. Qory Sandioriva, Puteri Indonesia 2009 from Aceh crowned her successor Nadine Alexandra Dewi Ames of Jakarta SCR 4 at Assembly Hall, Jakarta Convention Center, Jakarta. Ames is going to represent Indonesia at the Miss Universe 2011 in São Paulo, Brazil, while the first and second runners-up will represent the nation at the Miss International 2011 and the Miss Asia Pacific World 2011 respectively.