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Be Here Now is the third studio album by the English rock band Oasis, released in August 1997 on Creation Records. Oasis had achieved worldwide success with their 1994 debut album Definitely Maybe and 1995 follow up (What's the Story) Morning Glory?. The third album was highly anticipated by both fans and music critics. Oasis' management company, Ignition, were aware of the dangers of overexposure, and before release sought to control the media's access to the album. The campaign included limiting pre-release radio airplay and forcing journalists to sign gag orders. The tactics resulted in alienating both the press and many industry personnel connected with the band, and fueled large-scale speculation and wide publicity within the British music scene.