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The Wonderground Map was a 1914 London Underground map designed by MacDonald Gill and commissioned for the underground by Frank Pick, Commercial Manager of the then-Underground Electric Railways Company of London. It is known today as the map which "saved" the network (described in 2016 as at that time being a "service on its knees"), by encouraging travel outside the rush hour; this was at a time when the underground was almost solely used by commuters in the mornings and evenings. Pick deliberately decided to commission a map which gave the company, as the BBC put it, a "stronger brand" as part of a simultaneous exercise in improving hygiene, punctuality, and image (if only, it has been suggested, by distracting the commuters from their travelling conditions). As part of the latter, he also commissioned the "iconic" Johnston typeface for signs and lettering at the same time. Indeed, MacDonald's older brother, Eric Gill, worked with Johnston in creating his typeface.