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Sacha Noam Baron Cohen (born 13 October 1971) is an English comedian, actor, writer, and producer, known for his creation and portrayal of fictional satirical characters, including Ali G, Borat Sagdiyev, Brüno Gehard and Admiral General Aladeen. Baron Cohen adopts a variety of accents and guises for his characters. He interacts with unsuspecting subjects, who do not realise they have been set up for self-revealing ridicule. On these interactions, The Observer states, "his career has been built on winding people up, while keeping a deadpan face". Baron Cohen has been frequently described as a "prankster".