Will Success Spoil Rock Hunter? is an original stage comedy in three acts and four scenes by George Axelrod. After a try-out run at the Plymouth Theatre in Boston from 26 September 1955, it opened at the Belasco Theatre on Broadway on 13 October, starring Jayne Mansfield, Walter Matthau and Orson Bean. Directed by the author and produced by Jule Styne, it closed on 3 November 1956 after 444 performances. Wikipedia
Rock Hunter: That's right Sweetie, I'm president of Rita Marlowe Productions, Incorporated, but Miss Marlowe is the titular head.