Three 6 Mafia (also rendered as Da Mafia 6ix) is a hip-hop group formed in 1991 in Memphis, Tennessee. Their style has been variously described as horrorcore, crunk and gangsta rap. In 2006 the group won the Academy Award for Best Original Song at the 78th Academy Awards for their song "It's Hard out Here for a Pimp" from the movie Hustle & Flow. The group released their debut album Mystic Stylez in 1995 through Prophet Entertainment, a record label they created but have since relinquished control of. Their musical style—which initially featured dark, menacing beats with equally gritty lyrics—has since moved to a less dark style. The group has also had numerous lineup changes, and now (due to contract disputes) performs under the group name of Da Mafia 6ix. Two of their albums are RIAA-rated platinum: When the Smoke Clears: Sixty 6, Sixty 1 (2000) and Most Known Unknown (2005), the latter featured their well-known single "Stay Fly", which is said to have kick-started their rise to fame and the mainstream. The group's worldwide album sales stand at 5.5 million.