Squidbillies is an American animated television series on Cartoon Network's late night programming block, Adult Swim. An unofficial pilot for the series aired on April 1, 2005; the series later made its official debut on October 16, 2005. The series is about the Cuyler family, an impoverished family of anthropomorphic hillbilly mud squids living in the Georgia region of the Appalachian Mountains. The series revolves around the exploits of an alcoholic father (Early), who is often abusive in a comedic way towards his family. His teenage son, Rusty, is desperate for his approval; his mother, known in the show as Granny, is often the center of his aggression; and Lil, his sister, is mostly unconscious in a pool of her own vomit. Wikipedia
Dan Halen: Erupt into a Bev-Rage this summer with "Glug"! That's the slogan. We'll add the word "Dawg" for the blacks. They like that word, like they're friends with the product.