Reading Rainbow is an American children's television series that aired on PBS Kids and PBS Kids Go! from June 6, 1983, until November 10, 2006, that encouraged children to read. In 2012, an iPad and Kindle Fire educational interactive book reading and video field trip application was launched bearing the name of the program. Wikipedia
LeVar Burton: (about to have kids introduce more recommended books) Of course, you don't have to take *my* word for it.