Paige Reifler is a fast-talking, F-bomb-dropping, born-and-bred New Yorker. On a recent afternoon at WWD’s office, she showed up in an all-black outfit (natch), accessorized with a Saint Laurent bag and suede ankle booties. “I hate when someone says describe your style in three words. I don’t f–king know!” she said, when asked if modeling has affected her fashion sense. “I have such an eclectic style....It changes all the time. Clearly, today I’m mourning something.”
The 18-year-old, repped by New York Models, is just starting to get her feet wet — so far, she’s appeared in Teen Vogue and Elle Vietnam editorials — but she’s already becoming something of an “It” girl. She’s learning how to DJ and also has quite an active social life. Her Instagram account (@reiflerpaige, with more than 33,000 followers and counting) shows her on a weekend getaway in the Hamptons with Harry and Peter Brant, and, on another occasion, posing with Michael Avedon at a Calvin Klein by MyTheresa party.
For now, Reifler is staying in Manhattan at her parents’ old apartment, though she just returned from a monthlong trip in London, where she seems to have made a few friends. A quick Google search of her name returns more than 100,000 pages of gossipy headlines and pap shots, particularly on British tabloid sites, that link her to Harry Styles, the One Direction heartthrob. Fans of the boy band can be a particularly passionate breed, and his rumored love interests are not always treated kindly by them. But she shrugged off all the attention like a seasoned celeb. “I don’t really talk about my personal life like that,” she said. “I don’t know why people care so much about certain people’s lives.”