Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a Frenchfashion designer of women's clothes and founder of the Chanel brand. Along with Paul Poiret, Chanel was credited in the post-World War I era with liberating women from the constraints of the "corseted silhouette" and popularizing a sportive, and casual chic as the feminine standard of style. She is widely regarded as the greatest fashion designer who ever lived, thus making the name of Chanel iconic. A prolific fashion creator, Chanel extended her influence beyond couture clothing, realising her design aesthetic in jewellery, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product. She is the only fashion designer listed on Time magazine's list of the 100 most influential people of the 20th century.