Getting the message out is instantaneous these days, especially when you're a celebrity who boasts several million Twitter followers.
Such is the case with film maker Jason Rusell's 30-minute documentary, detailing how 2012 is the year to stop Joseph Kony, the Ugandan guerilla group leader and head of the Lord's Resistance Army (LRA) that preys on young children, turning them into militants and sex slaves.
Kony 2012 was released earlier this month by Russell and his team at Invisible Children and has already gained full throttle support worldwide.
"Dear Joseph Kony, I'm Gonna help Make you FAMOUS!!!! We will stop YOU #StopKONY ! All 6,OOO,OOO of my followers RT NOW!!! Pls!" Diddy tweeted.
"#Kony2012 Wow just watched! What a powerful video! Stop Kony...