Vijay Govindarajan (Vee-jay go-vin-da-RAH-jin)), a New York Times and Wall Street Journal Best Selling Author, is Coxe Distinguished Professor at Dartmouth College's Tuck School of Business and Marvin Bower Fellow at Harvard Business School. The Coxe Distinguished Professor is a new Dartmouth-wide faculty chair. Govindarajan worked as General Electric first chief innovation consultant and professor in residence from 2008-10. While working at GE, Govindarajan co-authored a paper entitled "How GE Is Disrupting Itself" with Chris Trimble and GE's CEO Jeffrey Immelt."How GE Is Disrupting Itself," which introduced the idea of reverse innovation, outlines GE's attempts to embrace reverse innovation and gives reasons why companies, like GE, need to invest in these types of innovations, rather than just glocalization, readily in the current area of globalization. Govindarajan's writing has been published in news sources such as The Wall Street Journal, The Washington Post and the The Economic Times. Govindarajan is the author of a blog featured by the Harvard Business Review where he discusses topics like reverse innovation and global business issues. He is also the author for a column on innovation that is published by BusinessWeek. Govindarajan, along with Christian Sarkar, published a blog post on the Harvard Business Review presenting the idea of developing a $300 house that would replace the dilapidated residences of impoverished people around the world. The Economist noted that "the blog was so inundated with positive responses that a dedicated website, 300house.com, was set up, which has attracted more than 900 enthusiasts and advisers from all over the world."