Vidal Sassoon, CBE (17 January 1928 – 9 May 2012) was a British hairdresser, businessman, and philanthropist. He is credited with creating a simple geometric, "Bauhaus-inspired" hair style, also called the wedge bob. Establishing himself in the US in 1965, he opened the first chain of worldwide hairstyling salons, complemented by a line of hair-treatment products that became an international brand. His company's 1980s television commercials featured the popular tag line, "If you don't look good, we don't look good." Vidal Sassoon: The Movie, a documentary film about his life, was released in 2010.