Anastasios "Sakis" Rouvas (Greek: Αναστάσιος "Σάκης" Ρουβάς, born 5 January 1972), known mononymously as Sakis, is a Greek recording, film and television artist; model; businessman and former pole vaulter. Born in Corfu, he won medals on the national athletics team during the 1980s. Rouvas began a musical career in 1991 as one of Greece's first pop performers, popularizing Western music. His tenor vocals, complex choreography, costumes, and technological advancements have been credited with transforming music videos and live performances. Rouvas is noted for avoiding domestic music, attaining success for a non-laïko or -éntekhno artist, and for breaking cultural, social, artistic, and generational barriers in Greece and Cyprus.