James Ernest Mora (born May 24, 1935) is a retired football coach, formerly the head coach of the New Orleans Saints and Indianapolis Colts of the National Football League (NFL) and the Philadelphia/Baltimore Stars of the United States Football League (USFL). As an NFL head coach, he was known for turning two of its consistently losing franchises into perennial post-season contenders, but his lack of success in the NFL playoffs and impassioned postgame tirades and press conferences, including his oft-quoted "Coulda, Woulda, Shoulda," "You Will Never Know," "Diddly Poo," and "Playoffs?" rants, affected his reputation. Mora holds the NFL record for career regular-season wins (125) without a playoff victory, although he did win two league titles in the USFL. His son Jim L. Mora is a former NFL head coach and the current head coach at UCLA.